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Reliance Dairy Products
MUMBAI: Reliance Dairy Foods, a
subsidiary of Reliance Retail, is
muscling into the country’s branded milk
product market with a new brand that
will take on established players such as
Amul, Mother Dairy, Nestle and Gowardhan
by offering higher margins to retailers
and 10% extra milk to customers.
The Mukesh Ambani-controlled company
will sell its new milk brand, Life,
through general milk distributors, while
its existing Dairy Pure brand is sold
only through Reliance Retail stores.
The Life brand milk will be available in
Haryana, Punjab, Andhra Pradesh, Tamil
Nadu, Rajasthan, National Capital Region
(NCR) and Himachal Pradesh, a Reliance
Retail.
Dairy Life Kaju Katli, Dairy Life Doda
Burfi, Dairy Life Milk Cake
Dairy
Life Dahi
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Product |
MRP |
Selling Price |
VAT |
Total |
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Dairy Life Paneer |
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5.25% |
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200 gm |
36 |
31.26 |
1.65 |
33.01 |
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1 kg. |
170 |
152.08 |
7.98 |
160.06 |
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Dairy Life Meethai |
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5.25 % |
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Doda Barfi 400 gm |
95 |
81.01 |
4.25 |
85.27 |
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Milk Cake 400 gm |
95 |
81.01 |
4.25 |
85.27 |
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Kaju Katli 400 gm |
160 |
142.60 |
7.49 |
150.09 |
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Dairy Life Dahi |
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5.25% |
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Dahi 200 gm |
15 |
12.71 |
0.67 |
13.38 |
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Dahi 400 gm |
28 |
23.78 |
1.25 |
25.03 |
Benefits of Reliance (RIL) Retails Dairy
Products
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